Capture the participants' attention with an external speaker at the conference
External speakers elevate the conference
All companies, in all industries, regularly organize conferences and various types of events with the aim of developing the business in some way. But capturing the participants' attention and engaging them can sometimes be easier said than done.
To ensure that the message is received by the participants in the best possible way, and to bring a real energy boost to the organization, it might be a good idea to book an external speaker.
A conference featuring a professional speaker is a very effective means if you want to engage the participants. One of the biggest advantages of bringing in an external speaker is that the audience generally becomes more attentive when the stage is taken. This results in the message being conveyed in a different way than if, for example, a manager or a colleague speaks. Additionally, it can be nice to have someone else take the lead for a while.
Therefore, it is good to consider what level you want the lecture to be at. Here are some questions you should ask yourself when booking an external speaker for the conference:
What message do you want to convey?
Think about what message you want to convey with the conference and thus want the speaker to focus on. Bringing in an external speaker should enhance what you want the participants to think and feel.
It is important to have coherence and that the speaker fits the message you want to convey. Therefore, it is necessary to have a closer dialogue with the prospective speaker to ensure that the person in question is indeed right for the purpose.
What effect do you want to achieve?
If you plan to organize a full conference day with different speakers, it may be a smart idea to alternate internal people with external speakers for the best possible effect.
Having an internal person speak is most appropriate when it involves ideas, strategies, or business goals that you are to achieve together. But with an external speaker, you effectively bring something new, interesting, or inspiring.
Well, should I choose a celebrity speaker or is it just as good with a lesser-known one?
Consider other alternatives to well-known individuals. A famous speaker can indeed help strengthen your company's brand to further attract new customers or suppliers you are interested in collaborating with. However, a less famous speaker can often deliver just as good a performance – and at a significantly lower cost.
The most important thing is to find a speaker who has both knowledge and can inspire. Well-known speakers are often appreciated, absolutely, but after all, it is those who succeed with the whole that are remembered.
Hooks Herrgård collaborates with some of Sweden's leading speakers, who cover topics such as: communication, inspiration, sales, leadership, stress management, health, mental training, and team building.
If you need help identifying the most suitable speaker for your conference, we can always assist you. We help you book everything from colorful TV personalities to specialists in any of the subjects mentioned above.